In-Store & Local Marketing Specialist

Serves as the master of program execution at the store / local level. Works closely with store Team Members to implement programs driving customer engagement and basket expansion; provides clear direction, trouble-shoots emerging issues, and provides feedback for continuous improvement. Ensures effective integration and alignment of store-level programs with regional and global marketing strategies, plans, and objectives.

Responsibilities:

• Implements marketing programs at the store level, in partnership with store-level Team Members.
• Leverages understanding of deadlines and deliverables into tangible and detailed ‘jobs-to-do’ at the store level.
• Works with store, marketing, regional, and other key stakeholders to understand signage requirements and anticipated changes.
• Works with various signage design, production, and delivery stakeholders - internally and externally - to provide advance notice about signage requirements and upcoming changes.
• Works with store teams / stakeholders to facilitate signage ordering, production, delivery, and placement.
• Provides hands-on assistance to store-level Team Members as necessary to ensure program success.
• Serves as liaison between stores and regional marketing.
• Monitors store signage experience to identify logistical, production, placement, and other issues.
• Works with customer analytics to understand how signage design and placement impacts and influences customer perceptions and buying patterns.
• Prepares reports for distribution highlighting signage processes, placement, and impact observations and providing recommendations for improvement.
• Coordinates program activity to ensure alignment with global marketing standards, practices, and objectives.
• Monitors and reports on store-level marketing program success, failures, and potential opportunities.

U.K. Additional Responsibilities:

• Collaborate with Purchasing team to implement promotional inventory and promote new and local products.
• Works with suppliers to coordinate details of campaigns, ensuring assets and materials are received in a timely fashion.
• Works with Regional Marketing team to brief design and content creation elements for digital and in-store signage.
• Manage vendor program integration into seasonal marketing programs and lead execution with store Marketing teams.
• Communicate program objectives, elements, key dates and results to multiple stakeholder groups across various platforms.
• Work with vendors and Demo team members to coordinate communication, product training and shipment of appropriate materials to support vendor programs.
• Maintain and grow regional vendor database.
• Liaise with vendors to ensure timely and accurate flow of information before, during and after each campaign - including proactive trafficking of assets and information.

Skills:

• Working knowledge of marketing concepts in a retail environment, including brand management, channel management, and communication strategies.
• Understanding of signage design, development, production, and delivery.
• General understanding of consumer insight analytics and related marketing, retail, and customer engagement metrics.
• Strong ability to create accessible, easy-to-understand communication in multiple formats. Demonstrated ability to assess marketing initiative impact on customer behavior and bottom line performance.
• Excellent communication skills, including written, verbal, and listening.
• Presents information and responds to questions with guidance, one-on-one, and with internal and external customers.
• Able to communicate technical information effectively to non-technical audiences and stakeholders.

• Supports team projects within defined area of responsibility.

• Impacts the quality of own work and that of the team.
• Works as a fully competent Team Member.
• Maintains positive working relationships with cross-functional stakeholders and with third-party vendors and service providers.
• Ability to plan, estimate, organize, and monitor program activity.
• Ability to keep programs on track financially, creatively, and in accordance with stakeholder objectives and deadlines.
• Understands store and regional marketing goals and objectives.
• Able to identify alignment / misalignment of team project goals with larger organizational strategy, goals, and objectives.
• Understands the WFM product mix, supply base, and retail operations.

Education & Experience:

• BA/BS degree and 2-4 years’ relevant experience OR equivalent combination of education and relevant experience.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended any time at the sole discretion of Whole Foods Market. The appropriate country or jurisdictional laws, processes, professional or regulatory bodies, and qualifications apply outside of the United States.  

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