Senior In-Store & Local Marketing Specialist

Serves as the master of program execution at the store / local level. Works closely with store Team Members to implement programs driving customer engagement and basket expansion; provides clear direction, trouble-shoots emerging issues, and provides feedback for continuous improvement. Ensures effective integration and alignment of store-level programs with regional and global marketing strategies, plans, and objectives.

Responsibilities:

• Engages with store and, as required, regional stakeholders to ensure effective implementation of global marketing objectives at the store level.
• Ensures store-level ‘jobs-to-do’ incorporate full understanding of deadlines and expected deliverables.
• Engages with store-level Team Members to understand needs and ensure provision of hands-on assistance as necessary.
• Monitors effectiveness of the online portal to ensure it remains fit-for-purpose; engages with technical teams to resolve issues with user interface, ordering inconsistency, etc.
• Represents store-level concerns to regional marketing and ensures effective two-way communication.
• Monitors in-store and local program activity to ensure alignment with global and regional plans / objectives; identifies areas for improvement.
• Analyzes store-level marketing performance metrics, delivering data-driven insights and improvement recommendations to marketing leadership.    

Skills:

• Advanced understanding of marketing concepts in a retail environment, including brand management, channel management, and communication strategies.
• Strong understanding of signage design, development, production, and delivery.
• Strong understanding of consumer insight analytics and related marketing, retail, and customer engagement metrics.
• Strong ability to assess marketing initiative impact on customer behavior and bottom line performance.
• Collaborates with functional and cross-functional Team Members on a regular basis.
• Impacts overall team effectiveness.
• May provide informal support to less experienced Team Members.
• Builds and nurtures relationships with senior-level stakeholders and leaders.
• Communicates structured information in a clear, concise, and organized fashion.
• Collaborates with others to achieve objectives and insure information flow.
• Tailors communication approach to specific situations and audiences.
• Able to effectively present information and respond to questions in both one-on-one situations and group meetings.
• Advanced ability to plan, estimate, organize, and monitor program activity.
• Ability to oversee and advise on emerging issues and assist with overcoming barriers.
• Ability to keep multiple track on track financially, creatively, and in accordance with stakeholder objectives and deadlines.
• Understands company, customer, market, trends and emerging challenges.
• Applies business and project understanding to focus project / team efforts.
• Demonstrates strong knowledge of the WFM product mix, supply base, and retail operations.

Education & Experience:

• BA/BS degree and 4-6 years’ relevant experience OR equivalent combination of education and relevant experience.

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